Visual Merchandising and Window Display Design (Masterclass Training Program)

A display window is a reflection of a store's interior onto its exterior, designed to convey an idea about an object, promote it, and display it. Today, window design is of great importance, and the objects being promoted are displayed in harmony with the window design. An effective display window evokes a specific emotion and thought, conveys a specific message, and tells a specific story.
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Duration of Education
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Visual Merchandising and Window Display Design

Masterclass Certificate Program

Beyond fashion and retail, the visual merchandising industry requires technological advancements, anticipation of change, foresight, and creativity. Visual merchandising observes the impact of visual applications within the store on a brand's image.

It highlights the brand and its seasonal presentation and distinguishes it, making it attractive. A store's visual design and display window provide the first impression of the brand and a sense of its identity.

Visual merchandising and design are the areas of the retail industry that have the greatest impact on profitability. Therefore, brands that present their products accurately, ergonomically, and aesthetically are ensuring their future.

In this training, you will learn about brand image, visual merchandising practices and window design from our industry professional instructor.

Who Should Participate in the Visual Merchandising Program?

  • Businesses in the retail sector
  • People who want to enter the field of visual editing
  • Those who want to gain experience in visual sales, visual product management and store visual design.
  • People working in corporate brands
  • Corporate or individual brand owner

·Those who are interested in Textile and Fashion Design

· Those who want to become a Showcase Designer

Those who are interested in fashion and window dressing and realize their talents

GAINS

A showcase is the reflection of the inside of a store to the outside, to give an idea about an object, to promote and to display it.

Nowadays, great importance is given to display window design, and the objects being promoted are exhibited in integration with the display window design.

An effective display evokes a certain feeling and thought in people, conveys a certain message and tells a certain story.

Because display cases appeal to large audiences and large spaces, designers must create a grandiose display, with displays juxtaposed against each other. The products displayed in shopping malls should be simple and eye-catching, rather than extravagant.

At the end of this course, you will learn the concepts and types of window dressing.

You will learn the effective factors in window dressing and choose the appropriate materials to use.

Where Can You Work?

· Visual Merchandiser or

· As a Window Display Design Specialist, you can work in stores and boutiques.

You can get freelance work.

What Are You Learning?

  • Visual merchandising trends
  • Consumer behavior
  • Visual communication in retailing
  • Innovative visual merchandising applications
  • Retail industry
  • Sales-oriented visual merchandising and editing
  • Basic techniques of visual merchandising
  • Window design appropriate to brand identity
  • Lighting
  • Perspective
  • Discount days
  • Section application and evaluation

· In-store and window dressing techniques

· Section arrangement template work

· Sales-oriented visual merchandising and editing

CONTENT INFORMATION

Week 1

Introduction

What is Shopping? - Visual Merchandising Concepts General Information

Week 2

Main elements of marketing /7+3+3 P

Week 3

Brand concept and general information about brands

Week 4

Showcase Types

Week 5

Effective factors in window dressing

SPACE

Week 6

LIGHT

Week 7

COLOUR

Week 8

Materials to be used in window dressing

Shelves, mannequins, interior accessories, plants, display elements

Week 9

Stages of Showcase Organization

Week 10

Generations and the impact of window dressing on them

Week 11

Interview with an experienced window display designer in the industry

Week 12

General evaluation

NOTE: ONE DAY A WEEK IS A TUESDAY OR SATURDAY OPTION.


 

Hatice Figen ULUBİLGEN

Born in Istanbul in 1958, she graduated from Boğaziçi University's Department of Business Administration in 1981. She began her professional career at the Beymen-Altınyıldız group. She worked for five years at the Beymen-Karat marketing company and seven years as a manufacturer-supplier for the Beymen Home Collection. She is a co-founder of the BEYMEN CLUB. She continued her career as a representative and manager for manufacturing companies until 2013. Since 2013, she has been a lecturer in the fashion design department at a foundation university in Istanbul, teaching professional textile English and window dressing techniques.

 

Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Tuesday, September 23 or
19:30 / 21:00
Sunday, September 28
14:00 / 15:30
3 Months
Online
Stok Remaining Slots: 10

Frequently Asked Questions

We have eliminated all factors that make access to information difficult. In this training model, you will be able to participate in our training programs by managing your time in the best way possible and without having to pay for transportation and accommodation.

All of my Certificate Program training programs invite you to invest in yourself and/or your organization for a strong start. This program connects you with experienced, professional staff and the most successful team in Turkey in sharing their knowledge. Throughout the training, you'll learn how they've worked from the very beginning to the very end. In all programs, you'll achieve the success you've dreamed of, gain a new perspective on your art or business, and get off to a better start with a better position. The certificates you'll receive at the end of the training will be enough to bring you lifelong happiness and mark your career success.

For practical training based on its content, please refer to the explanations section in each training.

Depending on the training content
• Those who want to gain knowledge from different disciplines in addition to their field of study

• Those who have career goals in the field

• Those who care about personal development

• Those interested in Art and Culture

• Businesses

• Students

• Hobbyists

Relevant materials are shared for each course starting the week your training begins. Additionally, video sharing and content submissions for applied arts and cultural courses are available, depending on the course and instructor. Please consult.

1. Participants who meet the attendance requirements will be eligible to receive a certificate. At the end of the training, participants will receive a training certificate approved by the Rectorate, prepared in collaboration with the relevant universities, and visible on the e-Government website.
2-At the end of the training, participants are eligible to receive an internationally valid English language training certificate, which can be searched through e-Government and the relevant university's QR code. 100% attendance is required for certification programs. Certificates are issued digitally with a traceable and searchable QR code. We do not issue printed certificates with wet signatures; please do not request them.

Dear participants, as Atölye Ataşehir, in order to raise the standard of our training, the quality of our training and service has been internationally registered in the ISO 9001 Quality Management System standard and has also been certified by EuroPass CardCert due to its compliance with the general conditions of the "Cardcert Management Systems" standard.
At the end of our certified training programs, we will optionally provide the EuroPass CardCert Electronic Certificate and Smart ID Card along with our official training documents. Our participants will be able to use all the training documents they have obtained from us online, ensuring traceability "all over the world with a single card" and carrying them with them as the EuroPass CardCert internationally registered Electronic Certificate and Smart ID Card.

The Europass Certificate Supplement is a document containing information that will help employers and educational institutions more easily understand your vocational training qualification. The Europass Certificate Supplement includes:
• The purpose of your qualification,

• Level,

• Learning outcomes and information about the relevant education system are defined. When you apply for a job or course abroad, it can sometimes be difficult to explain what you learned in the education you received.
This is where the Europass Certificate Supplement can help you.

All program registrations are processed by Atolye Ataşehir. You can complete your registration online. After creating an account and logging in, you can choose the payment option most suitable for you and complete your purchase. Once you complete the purchase, your registration will be completed, and you will receive an email informing you of the required documents. The online payment system is available 24/7.

The training program is redesigned and implemented to meet the diverse needs of organizations across various fields. Existing training programs are revised to meet your team's or individual's specific development goals. To submit your request for your organization, please contact the email address or WhatsApp number below to receive the best offer.

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