Fashion Brand Management Brand Consultancy Online
FASHION BRAND MANAGEMENT - BRAND CONSULTANCY (Entry Level)
Purpose
Fashion and Brand Management is one of the fastest-growing areas of global business. It aims to provide advanced skills and knowledge in contemporary and evolving branding and fashion management. With a strong background in business management and relevant experience, you can become a successful FASHION AND BRAND MANAGER.
Who Can Participate?
• Those who have Business Administration or Fashion education and want to work or are already working in the textile industry,
• Aiming at the Fashion-Brand relationship and its sustainability,
• Those who aim to pursue a career in fashion management,
• Those who want to create their own brand.
Content Information
1st Month
• The concept of brand has not been examined and defined.
• Researching brands in the world and in Türkiye
• Examining businesses that are brands
2nd Month
• Brand heritage
• Analysis of consumer profile
• Consumer experience
3rd Month
• Brand marketing techniques
• Product innovation
• Digital frame
What are the Career Opportunities?
You can work in the brand, marketing and retail areas of fashion and textile retail companies, textile brand distributor agencies, and chain store organizations:
• Brand Manager
• Marketing and Communications Manager
• Category Manager
• Store Manager
NOTE: Those who have completed three months will be able to continue as intermediate, advanced and professional.
SİBEL ARAL
1988 yılından itibaren Üniversite yıllarında aldığı moda eğitimini yıllar içinde yurtdışı moda fuar ve defileleri, moda atölyeleri ile desteklemiştir. Renk Analizi Uzmanlığı, Modelistlik ve Kalıp Bilgisi, Perakende Satış Yöntemleri ve Mağazacılık aldığı eğitimlerden bazılarıdır.
1992-94 yıllarında Foli giyimde tasarımcılık yapmıştır.
1994-2016 yılları arasında Faik Sönmez Tekstil’de Tasarım Koordinatörü olarak, modelin oluşturulmasından, kumaş, satın almaya, üretimde ürün, depoya girene kadar takip ve kontrolünü yapmıştır.
2016 yılından bugüne; kurumsal firmalara danışmanlık, freelance koleksiyon hazırlamakta, styling yapmakta ayrıca bireysel danışmalıklar, renk ve beden danışmanlığı vermektedir.