Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design
Masterclass Certificate Program
Beyond fashion and retail, the visual merchandising industry requires technological advancements, anticipation of change, foresight, and creativity. Visual merchandising observes the impact of visual applications within the store on a brand's image.
It highlights the brand and its seasonal presentation and distinguishes it, making it attractive. A store's visual design and display window provide the first impression of the brand and a sense of its identity.
Visual merchandising and design are the areas of the retail industry that have the greatest impact on profitability. Therefore, brands that present their products accurately, ergonomically, and aesthetically are ensuring their future.
In this training, you will learn about brand image, visual merchandising practices and window design from our industry professional instructor.
Who Should Participate in the Visual Merchandising Program?
- Businesses in the retail sector
- People who want to enter the field of visual editing
- Those who want to gain experience in visual sales, visual product management and store visual design.
- People working in corporate brands
- Corporate or individual brand owner
·Those who are interested in Textile and Fashion Design
· Those who want to become a Showcase Designer
Those who are interested in fashion and window dressing and realize their talents
GAINS
A showcase is the reflection of the inside of a store to the outside, to give an idea about an object, to promote and to display it.
Nowadays, great importance is given to display window design, and the objects being promoted are exhibited in integration with the display window design.
An effective display evokes a certain feeling and thought in people, conveys a certain message and tells a certain story.
Because display cases appeal to large audiences and large spaces, designers must create a grandiose display, with displays juxtaposed against each other. The products displayed in shopping malls should be simple and eye-catching, rather than extravagant.
At the end of this course, you will learn the concepts and types of window dressing.
You will learn the effective factors in window dressing and choose the appropriate materials to use.
Where Can You Work?
· Visual Merchandiser or
· As a Window Display Design Specialist, you can work in stores and boutiques.
You can get freelance work.
- Visual merchandising trends
- Consumer behavior
- Visual communication in retailing
- Innovative visual merchandising applications
- Retail industry
- Sales-oriented visual merchandising and editing
- Basic techniques of visual merchandising
- Window design appropriate to brand identity
- Lighting
- Perspective
- Discount days
- Section application and evaluation
· In-store and window dressing techniques
· Section arrangement template work
· Sales-oriented visual merchandising and editing
CONTENT INFORMATION
Week 1
Introduction
What is Shopping? - Visual Merchandising Concepts General Information
Week 2
Main elements of marketing /7+3+3 P
Week 3
Brand concept and general information about brands
Week 4
Showcase Types
Week 5
Effective factors in window dressing
SPACE
Week 6
LIGHT
Week 7
COLOUR
Week 8
Materials to be used in window dressing
Shelves, mannequins, interior accessories, plants, display elements
Week 9
Stages of Showcase Organization
Week 10
Generations and the impact of window dressing on them
Week 11
Interview with an experienced window display designer in the industry
Week 12
General evaluation
NOTE: ONE DAY A WEEK IS A TUESDAY OR SATURDAY OPTION.
Hatice Figen ULUBİLGEN
Born in Istanbul in 1958, she graduated from Boğaziçi University's Department of Business Administration in 1981. She began her professional career at the Beymen-Altınyıldız group. She worked for five years at the Beymen-Karat marketing company and seven years as a manufacturer-supplier for the Beymen Home Collection. She is a co-founder of the BEYMEN CLUB. She continued her career as a representative and manager for manufacturing companies until 2013. Since 2013, she has been a lecturer in the fashion design department at a foundation university in Istanbul, teaching professional textile English and window dressing techniques.