Customer Service and Marketing (Textile Industry) - Online
CUSTOMER REPRESENTATION AND MARKETING IN THE TEXTILE INDUSTRY
COURSE TOPIC
Textile, ready-made clothing, and purchasing offices need employees who are knowledgeable about basic textile knowledge, experienced in pattern and sewing, and equipped to use computer textile programs to increase their productivity.
WHO CAN PARTICIPATE?
Anyone who works or wants to work in a customer representative merchandiser position can participate.
AT THE END OF THIS COURSE;
· They will master the basic textile information from fiber to ready-made clothing.
· They will learn quality control rules and applied tests.
· They will examine the issues of order taking, creation, deadlines and customer relations.
· They will gain a general perspective on the psychology of marketing and customer management.
· The experiences of industry professionals will be utilized.
COURSE CONTENT
Week 1: Customer representation and general introduction to customer representatives
Week 2: Design and order taking stages
Week 3: Deadline and loading tracking
Week 4: Responsibilities of production and sales departments
Week 5: Fiber types, knitting, weaving, narrow woven, knitwear fabric types and production stages
Week 6: Marketing, sales and customer relations - General rules of marketing
Week 7: Clothing types (Baby, child, men, women)
Week 8: Measurement locations (Upper and lower)
Week 9: Clothing and accessories
Week 10: Clothing accessories
Week 11: Garment production and quality control - Maintenance, washing, preparation of instructions, tests
Week 12: Chat with an experienced customer representative in the textile industry
Hatice Figen ULUBİLGEN
Born in Istanbul in 1958, she graduated from Boğaziçi University's Department of Business Administration in 1981. She began her professional career at the Beymen-Altınyıldız group. She worked for five years at the Beymen-Karat marketing company and seven years as a manufacturer-supplier for the Beymen Home Collection. She is a co-founder of the BEYMEN CLUB. She continued her career as a representative and manager for manufacturing companies until 2013. Since 2013, she has been a lecturer in the fashion design department at a foundation university in Istanbul, teaching professional textile English and window dressing techniques.