Social Media Management Professional Expertise Special - One on One
For Employers and Businesses
Social Media Management Professional Expertise Special - Face to Face
Meta Business Manager
Meta Business Suite
Instagram Business
Purpose of the Program
The goal of this program is to provide participants with in-depth knowledge and skills in social media management and digital marketing. They will learn to create and manage professional campaigns on platforms like Meta Business Manager, Instagram advertising, and Google Ads, enabling participants to effectively implement their digital marketing strategies.
Who Can Participate?
Those who want to pursue a career in digital marketing
Entrepreneurs who want to start their own business or promote their existing business on digital platforms
Professionals working in the marketing and advertising industry
Anyone interested in social media management and digital advertising
Entrepreneurs
Business owners
Tourism companies
Beauty centers
Textile retail companies
Healthcare companies
Cosmetics companies
Network marketing companies
Associations
Program Content
The program is structured into 12 courses, each focusing on a specific topic. Each course concludes with practical exercises and sample projects.
Course Schedule
1. Introduction to Social Media Management
General introduction of social media platforms
Creating a social media strategy
2. Introduction to Meta Business Manager
What is Meta Business Manager?
Creating and managing accounts
3. Introduction to Facebook Advertising
Facebook ad types
Determining target audiences and creating ads
4. Introduction to Instagram Advertising
Instagram ad types
Determining target audiences and creating ads
5. Meta Business Suite Login
Business Suite and Business Manager connection
WhatsApp, Messenger, phone connection
Sharing and editing content in Business Manager
Preparing advertisements, adding weekly and monthly programs
6. Keyword Research and Selection on All Platforms
Keyword research tools
Effective keyword selection
Data analysis and performance measurement
7. Meta Pixel Setup
Creating a catalog
Creating product sets
Campaign types and configuration
Creating ad groups and ad texts
8. Advertising Performance Analysis
Analytical tools and reporting
Evaluate and optimize ad performance
9. Social Media Content Strategy
Remarketing and advanced targeting techniques
Lead campaign types
Effective content creation techniques
Conversion and e-commerce ad types
Connecting the e-commerce page to Business Manager
Conversion values and data analysis monitoring and reporting
10. Advertising Types with Visual and Video Content
Creating videos from images
Reels videos advertising types
Knowledge of meta-compatible visual design tools and techniques
11. Advertising Budget Management
Planning, creating and managing advertising budgets
Budget optimization and cost control
12. Applied Project Work
Creating and managing a real campaign
Project presentation and evaluation
Program Duration and Methodology
Program duration: 6 weeks (2 lessons per week)
Program methodology: Theoretical knowledge transfer, practical studies, sample projects and one-on-one mentoring
Course method: One-on-one on-site lessons or online private lessons
This program offers a comprehensive course that will enable participants to acquire professional knowledge and skills in the fields of social media management and digital advertising.
Personal and Institutional Content
Program content can be customized to meet the needs and requirements of participants and institutions. This allows the training program to be better tailored to specific sectors or individual goals.
This program offers a comprehensive program that will enable participants to acquire professional knowledge and skills in the fields of social media management and digital advertising.
KORAY DAYIOĞLUHe graduated from Kadıköy Marmara College. He completed his higher education at Istanbul University, Department of Business Administration, in 1988.
* In 1989, he studied foreign trade and language at Cambridge University in England for one year.
* In 1995, he took training on web marketing in Tel Aviv for 6 months and brought the system to Turkey for the first time in Türkiye to sell products through the digital web with the Israeli company Womex.
* He received international 4P Logistics training in New York for one year in 1999.
* He lived in China between 2001 and 2009 and worked at his own company in the field of foreign trade digital marketing. Simultaneously with his professional life, he continued to follow and implement changing business trends through various trainings and seminars. He continues his career as a "Facebook Certified Digital Sales and Advertising and Marketing E-Commerce Strategist."
He has over 30 years of experience in international marketing and foreign trade.
Also Facebook Master certified digital marketing partner Certificate
Facebook Certified Creative Strategist