Google Ads Expertise - Private Lessons Online
GOOGLE ADS EXPERTISE - One-on-One Private Online
GOOGLE MERCHANT CENTER COURSE GIFT
Program achievements:
Comprehensive knowledge of Google Advertising, Search Ads, Display Network (GDN), Shopping Ads, Mobile App Campaigns, Video and YouTube Advertising
Main topics to be covered in the program:
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Introduction to Google Ads and Usage Panel
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Search Network and Display Advertising Techniques
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Specializing in YouTube and Other Video Ad Formats
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Detailed information on Shopping and Mobile App Ads
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Smart Campaign Planning and Management Techniques
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Advanced E-Commerce Strategies and Practical Tactics
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Detailed Reporting and Analysis Methods
Career Opportunities:
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Google Ads Specialist, Advertising Manager, Advertising Consultant
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Remarketing Strategist, Digital Advertising Specialist
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Opportunity to work as an Advertising Project Manager and E-Commerce Advertising Specialist
Who is this program suitable for?
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Marketing department employees
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Digital marketing experts
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Company owners
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Corporate communications experts
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Freelancers
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Advertising students
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Public relations officers
Program Goal:
This program aims to provide participants with in-depth knowledge and practical skills of the Google Ads platform. It will guide you in developing digital advertising strategies to reach a broad audience and use your advertising budget more efficiently.
Google Merchant Training (Gift)
This program provides e-commerce businesses and sellers with information about integration processes and product listing strategies with Google Merchant Center. It helps you increase visibility for your products and reach potential customers through Google Ads, Google Analytics, and similar Google platforms.
Thanks to Google Merchant Center:
- You can appear in front of your target audience by uploading your product data to Google,
- You can edit and update your products in the system whenever you want,
- You can increase your sales with your effective strategies,
- You can track how your products appear on the internet,
- You can use Google Shopping Ads effectively.
Steps:
1. Creating a Google Merchant Center account
2. Uploading products to Google via feed
3. Creating a Google Ads Shopping Campaign
This program will provide you with comprehensive and practical information to grow your business in the digital market.
Google Ads Specialist Training Contents:
Introduction to Google Ads and Usage Panel
- What is Google Ads and how does it work?
- Creating and configuring a Google Ads account
- User panel and basic settings
2. Search Advertising Techniques
- Keyword research and selection
- Creating and optimizing ad text
- Competitive analysis and bidding strategies
- Creating and managing search network campaigns
3. Display Network (GDN) Techniques
- What is a display network?
- Display ad formats and sizes
- Targeting options (demographic, interest, location)
- Creating and managing display advertising campaigns
4. YouTube and Other Video Ad Formats
- Introduction to YouTube advertising
- Video ad formats (TrueView, Bumper, Outstream)
- Creating and optimizing video ads
- Creating and managing YouTube ad campaigns
5. Shopping and Mobile App Ads
- What are Google Shopping ads and how to use them?
- Creating and managing product feeds
- Creating and optimizing mobile app campaigns
6. Smart Campaign Planning and Management Techniques
- What are smart campaigns and how do they work?
- Creating and optimizing smart campaigns
- Use of automated bidding strategies and machine learning
7. Advanced E-Commerce Strategies and Practical Tactics
- Google Ads strategies for e-commerce
- Conversion tracking and optimization
- Remarketing techniques
- Planning and managing seasonal campaigns
8. Detailed Reporting and Analysis Methods
- Google Ads reporting tools
- Performance metrics and KPIs
- Reading and analyzing reports
- Conducting A/B tests and experiments
This program content will help you develop and optimize your digital advertising strategies by using the Google Ads platform effectively.
KORAY DAYIOĞLU
Kadıköy Marmara Koleji mezunudur. 1988 de Yüksek öğrenimini İstanbul Üniversitesi, "isletme bölümünde,tamamladı .
* 1989 ‘de 1 yıl İngiltere Cambridge Üni ‘de dış ticaret ve lisan eğimi aldı .
* 1995 ‘de 6 ay Tel Aviv de web marketing üstüne eğitim alarak israil menşeli Womex firması İle Türkiye’de ilk defa dijital web’den ürün satış yapmak üzere sistemi Türkiye ye getirdi .
* 1999’da 1 yıl New York ta uluslararası 4p Lojistic eğitimi aldı
* 2001 - 2009 arası Çin de yasadı ve dış ticaret dijital pazarlama alanında kendi şirketinde çalıştı Çalışma yaşamına eş zamanlı bir şekilde, farklı eğitim ve seminerlerle, değişen iş yaşamı trendlerini takip etmeye ve uygulamaya devam etti. "Facebook Sertifikalı Dijital satış ve reklamcılık ve Pazarlama E-Ticaret Stratejisti” olarak iş yaşamına devam etmektedir.
30 yılı aşkın uluslararası pazarlama ve dış ticaret tecrübesine sahiptir.
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