Buying and Merchandising in Fashion Retail (Online)-Intermediate Level

The main purpose of the purchasing and merchandising program in fashion retail is to develop the skills of industry professionals and individuals interested in fashion to accurately analyze market trends, effectively manage the supply chain, and develop strategies to maximize product presentation at sales points.
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Duration of Education
Education Category

PURCHASING AND MERCHANDISING IN FASHION RETAIL

Intermediate Level-Online

Those Who Have Participated and Completed Level 1

 Fashion Retail:

It's a complex industry that requires a dynamic strategy to meet ever-changing consumer demands. Two of the keys to success in this industry are purchasing and merchandising. Both involve decisions about product selection, inventory management, pricing, and presentation, but they have different focuses.

Purchasing:


Purchasing is the process of procuring the right products, at the right time, in the right quantity and at the right price.

Merchandising:

Merchandising involves the way products are presented to customers and the sales environment. Effective merchandising enhances the customer shopping experience, strengthens brand image, and increases sales.

Product Presentation:

Merchandising includes elements such as store layout, window design, and product placement. Displaying products attractively attracts customers and increases the likelihood of purchase.

Who Can Participate?

Fashion and Retail Industry Employees:

Sales personnel who are already working in this sector and want to advance their careers,

professionals such as store managers, purchasing assistants, and merchandising specialists.

Career Changers:

Individuals who want to move into fashion retail from a different industry and want to acquire the relevant skills and knowledge.

Entrepreneurs and Business Owners:

People who have established or are considering establishing their own fashion brands and want to learn retail strategies and operations.

Fashion and Design Students:

Students studying in fields such as fashion, design or retail management who want to support their theoretical knowledge with practical skills.

Marketing and Advertising Professionals:

Individuals working or aiming to work in brand management, marketing or advertising in the fashion retail industry.

Analysis and Strategy Experts:

Analysts and consultants who specialize in market analysis, consumer behavior analysis, and strategic planning and want to learn applications specific to fashion retail.

What are the gains?

PURCHASE BENEFITS:

ADAPT TO TRENDS:

Ability to keep up with the rapid changes in the fashion world and choose the most up-to-date products to meet customer demands.

COST CONTROL:

The ability to increase the overall profitability of the business by keeping costs low. This can be achieved through bulk purchasing and effective negotiation.

SUPPLIER RELATIONS:

Ensuring product quality and supply continuity by developing strong supplier relationships.

STOCK MANAGEMENT:

Preventing excess stock and reducing sales losses caused by stock shortages through effective stock management.

MARKET ANALYSIS:

Making informed purchasing decisions through continuous analysis of market and customer needs.

MERCHANDISING BENEFITS:

PRODUCT PLACEMENT:

Effectively displaying products in-store or on online platforms, thus attracting customer attention and increasing sales.

CAMPAIGN AND PROMOTION MANAGEMENT:

Increasing customer traffic and sales by developing effective campaign and promotion strategies.

PRICE STRATEGY:

Managing customer demand and maintaining profit margins with competitive pricing strategies.

CUSTOMER EXPERIENCE:

Improving customer shopping experience through store layout and atmosphere, thus increasing customer loyalty.

TREND ANALYSIS:

By following the ever-changing fashion trends, selecting and presenting products that are suitable for these trends.

Both roles are key to success in fashion retail and are essential for businesses to remain competitive, increase customer satisfaction and maximise sales.

COURSE CONTENT

4th month

  • Purchasing Criteria and Processes
  • Determination of purchasing criteria.
  • Management of research and purchasing processes.

5th month

  • Product Shipment Program and Deadline Processes
  • Shipment schedule of products.
  • Management of product delivery processes.

6th month

  • Production Approvals and Warehouse Arrival Process
  • Production approvals of products.
  • Monitoring of warehouse arrival processes.

SIBEL ARAL

Since 1988, she has supplemented her fashion education, which she received during her university years, with international fashion fairs, fashion shows, and fashion workshops. Some of her training includes Color Analysis Specialization, Modeling and Pattern Knowledge, Retail Sales Methods, and Merchandising. From 1992 to 1994, she worked as a designer at Foli Giyim. From 1994 to 2016, she served as a Design Coordinator at Faik Sönmez Tekstil, overseeing and controlling everything from model creation and fabric purchasing to production and warehouse delivery. Since 2016, she has been consulting for corporate clients, creating freelance collections, styling, and providing individual consulting services, including color and size consulting.

Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Buying and Merchandising in Fashion Retail (Online)-Intermediate Level
Sunday, September 21st
15:30 / 17:00
3 Months-18 Hours
Online
Intermediate Level
Stok Remaining Slots: 10

Frequently Asked Questions

We have eliminated all factors that make access to information difficult. In this training model, you will be able to participate in our training programs by managing your time in the best way possible and without having to pay for transportation and accommodation.

All of my Certificate Program training programs invite you to invest in yourself and/or your organization for a strong start. This program connects you with experienced, professional staff and the most successful team in Turkey in sharing their knowledge. Throughout the training, you'll learn how they've worked from the very beginning to the very end. In all programs, you'll achieve the success you've dreamed of, gain a new perspective on your art or business, and get off to a better start with a better position. The certificates you'll receive at the end of the training will be enough to bring you lifelong happiness and mark your career success.

For practical training based on its content, please refer to the explanations section in each training.

Depending on the training content
• Those who want to gain knowledge from different disciplines in addition to their field of study

• Those who have career goals in the field

• Those who care about personal development

• Those interested in Art and Culture

• Businesses

• Students

• Hobbyists

Relevant materials are shared for each course starting the week your training begins. Additionally, video sharing and content submissions for applied arts and cultural courses are available, depending on the course and instructor. Please consult.

1. Participants who meet the attendance requirements will be eligible to receive a certificate. At the end of the training, participants will receive a training certificate approved by the Rectorate, prepared in collaboration with the relevant universities, and visible on the e-Government website.
2-At the end of the training, participants are eligible to receive an internationally valid English language training certificate, which can be searched through e-Government and the relevant university's QR code. 100% attendance is required for certification programs. Certificates are issued digitally with a traceable and searchable QR code. We do not issue printed certificates with wet signatures; please do not request them.

Dear participants, as Atölye Ataşehir, in order to raise the standard of our training, the quality of our training and service has been internationally registered in the ISO 9001 Quality Management System standard and has also been certified by EuroPass CardCert due to its compliance with the general conditions of the "Cardcert Management Systems" standard.
At the end of our certified training programs, we will optionally provide the EuroPass CardCert Electronic Certificate and Smart ID Card along with our official training documents. Our participants will be able to use all the training documents they have obtained from us online, ensuring traceability "all over the world with a single card" and carrying them with them as the EuroPass CardCert internationally registered Electronic Certificate and Smart ID Card.

The Europass Certificate Supplement is a document containing information that will help employers and educational institutions more easily understand your vocational training qualification. The Europass Certificate Supplement includes:
• The purpose of your qualification,

• Level,

• Learning outcomes and information about the relevant education system are defined. When you apply for a job or course abroad, it can sometimes be difficult to explain what you learned in the education you received.
This is where the Europass Certificate Supplement can help you.

All program registrations are processed by Atolye Ataşehir. You can complete your registration online. After creating an account and logging in, you can choose the payment option most suitable for you and complete your purchase. Once you complete the purchase, your registration will be completed, and you will receive an email informing you of the required documents. The online payment system is available 24/7.

The training program is redesigned and implemented to meet the diverse needs of organizations across various fields. Existing training programs are revised to meet your team's or individual's specific development goals. To submit your request for your organization, please contact the email address or WhatsApp number below to receive the best offer.

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