Social Media Content Workshop
Be a Brand Builder, Not Just a Content Creator!
Short Description
Who is this training for?
- Those who create content and ask "why am I not growing?" creators who say:
- Small business owners who want to manage their own brand
- Communication/media students who want to gain next-generation marketing skills
- Freelance social media managers & agency employees
- Those on the path to Influencer / Personal Brand Building
What Will You Gain? (Transformation-Oriented)
- 4 Basic Systems: Strategy – Production – Planning – Measurement
- Subject & Content matrix that ends format generation bottleneck
- “What should I share?” The editorial calendar habit that solves the question
- The ability to read performance and make decisions based on real data
- Acceleration with AI (idea, headline, variation generation)
- Personal / brand tone & Visual Identity Guide Mini Document
- Portfolio: 1 weekly calendar + 2 visuals + 1 video + strategy framework
Key Differences
- Practical final submission and live feedback
- Ready-made template sets (calendar, metric tracking, content idea cards)
- Real rival & Trend analysis mini sprint
- Use scenarios where AI tools "really work"
- Rapid revision techniques (Batch content + micro-adaptation)
Educational Format
- Total: 10 hours (Recommended: 5 sessions x 2 hours / 1 week)
- Method: Lecture + Demo + Practice + Feedback
- Number of Participants: 8–20 (for optimum interaction)
Bonuses
- 25 Content Format Idea List (category based)
- 10 Hook (Opening Sentence) Formulas
- Reels / Shorts Quick Build Template
- Mini Canva Kit (color + font combination suggestions)
- KPI Report Template (Google Sheet)
- AI Prompt Bank (Title, idea, variation)
Output Example
Participant: 7 days for brand “X” – 3 main categories – 2 series – 1 campaign idea – 1 video script – Content visual drafts – Performance projection notes.
Recording CTA Examples
- Book Your Quota Now → (Button)
- Early Registration 15% Discount (Last 48 Hours)
- First 10 People for Mentor Feedback
2. DETAILED TRAINING PROGRAM
MODULE 1 – Get to Know Your Digital Scene (Introduction & Background)
- Platform differences: Instagram or TikTok? (Decision matrix)
- Target audience mapping: Persona + Journey + “Trigger” points
- Mini Application: Extracting 1 target audience profile
MODULE 2 – Build the Strategy Skeleton
- Simplifying Brand Identity: Tone – Theme – Consistency
- Content types: Entertaining – Educational – Inspirational – Transformative
- Creating a content category matrix
- Opponent & Benchmark: Quick analysis technique in 10 minutes
- Trend hunting: Hashtag, sound, format and search insights
- Application: 5 content categories + 15 ideas brainstorming
MODULE 3 – Creative Production and Flow
- Storytelling formulas: (Hook – Connection – Value – Action)
- Visual language framework: Color role – Font hierarchy – Template system
- Video content acceleration: 3S Formula (Duration – Scene – Sound)
- AI tools: Idea variation, title, script extraction
- Applied: 1 Reels/Shorts skeleton + 2 visual mock-ups
MODULE 4 – Planning & Publishing (In-Depth Implementation) – 2 Hours
- Installation of the editorial calendar template
- Frequency according to platform & rhythm (Sustainability principle)
- Content series & Campaign Design (e.g., “Monday Micro Tip Series”)
- Tools: Notion (content bank), Trello (pipeline), Buffer / Later (scheduling)
- Application Sprint: 7-Day Calendar + 1 Mini Campaign
MODULE 5 – Measurement & Optimization
- Metrics: Vanity vs Actionable (Reach / Interaction / Conversion)
- KPI set selection: By target (Growth / Community / Sales)
- Analysis: Instagram / TikTok / Google Analytics reads
- Content Autopsy: “Why did it work / why didn't it work?” format
- Optimization Cycle: Test – Learn – Adapt
- Application: 1 report template + 3 optimization suggestions
MODULE 6 – Final Project Presentation
Delivery:
- 1 Weekly Content Calendar
- 2 Images (draft / Canva)
- 1 Short Video script / storyboard
- Mini Strategy Summary (Goal + Tone + 3 categories + 1 series)
Live feedback & development suggestions
Delivered Documents
- Content Strategy Template (Notion / PDF)
- Editorial Calendar (Excel / Sheets)
- KPI & Report Template
- AI Prompt Bank
- 25 Format Ideas List + Hook Formulas
- Visual Style Mini Guide Sketch
3. SOCIAL MEDIA PROMOTION PACKAGE
Short Post (Instagram / LinkedIn)
What should I share on social media? The dead end is over.
With a 10-hour practical Content Workshop:
• Develop a strategy
• Create a format
• Design video/visuals
• Analyze and optimize performance
In the end, you will have a 1-week calendar + real content.
DM or click the link for early registration discount.
Story Series (3 Frames)
1: “You’re tired of creating content but there’s no growth?” (Survey: Yes / Very)
2: 10-Hour Social Media Content Workshop: Strategy + Production + Planning + Measurement
3: Last 5 spots – Swipe / DM: Type “WORKSHOP”
Reels / TikTok Script Example
Hook: “You’re creating content, but why is the engagement low? Let me give you 3 reasons.”
Medium:
- You don’t have a strategy, you’re just throwing out ideas.
- You're using a single format, you haven't established a category system.
- You're not measuring, you're just feeling.
CTA: Our 10-hour workshop where we systematize these things is starting. Link in bio / DM “STRATEGY”.
FAQ
Q: I'm a beginner, can I participate?
A: Yes, no basic algorithm or design knowledge is required.
Q: Do I need any additional software?
A: Canva (free), Notion, or Google Sheets are sufficient.
Q: If we record, will there be a repeat?
A: Recording with 10 days of access after the live lesson (optional).
Q: I don't have a brand, is it suitable for a personal account?
A: Yes, it can be adapted to personal branding scenarios.
ÖZLEM DİKEL
15 yılı aşkın reklamcılık ve pazarlama deneyimiyle Türkiye’nin önde gelen reklam ajanslarında yer almış, pazarlama stratejisi ve yönetimi konusundaki derin uzmanlığıyla, 50’den fazla markanın reklam kampanyalarında aktif rol alarak hem yerel hem de global ölçekte çok sayıda markayla iş birliği yapmıştır.
Kreatif çözümler, marka kimliği, pazarlama ve iletişim stratejileri konularında uzmanlaşan dikel, yürüttüğü projelerle prestijli ödüllere layık görülmüş; markalara yalnızca yaratıcı değil, aynı zamanda iş hedefleriyle uyumlu, etkili pazarlama çözümleri sunmuştur.
Strateji ve yaratıcılığı ustalıkla birleştiren bu yaklaşım, her projede güçlü hikayeler yaratılmasını ve markalara sürdürülebilir değer katılmasını sağlamaktadır.
Akademik alandaki etkinliğiyle de dikkat çeken dikel, boğaziçi, bilkent ve nişantaşı üniversitelerinde dersler vermiş; birçok konferans ve sektörel etkinlikte konuşmaci olarak yer almıştır.
Markalara yalnızca yaratıcı değil, aynı zamanda iş hedefleriyle uyumlu, fark yaratan pazarlama çözümleri sunmaktadır. bu birleşim, her projede güçlü hikayeler yaratmayı ve markalara değer katmayı mümkün kılmaktadır.
hizmet verdiği markalardan bazıları ise şunlardır: TURKCELL, SEPHORA, DIGITURK, LAYS, CASPER, KFC, ARZUM, DOĞUŞ OTOMOTIV, DENIZBANK, INDEX GRUP, INTERTECH, METRO CASH & CARRY, TÜVTÜRK, DYO, TEKZEN, THE GREEN PARK HOTEL, TITANIC HOTEL, TOPRAK HOLDING, DKY INŞAAT, SANOVEL, BEŞIKTAŞ BELEDIYESI, ATAŞEHIR BELEDIYESI, VIEWSONIC, ASELSAN, PFIZER, SANDOZ, APTAMIL, ABDI IBRAHIM, BAUSCH + LOMB, SANOVEL, BASF TÜRKIYE
Remaining Slots: 10
